Product, Pricing, Channel, Promotional Strategies Essay

Product, Pricing, Channel, Promotional Strategies - Essay Example Considering the expenditure effect, consumers tend to choose alternative options if they feel the price is high and unaffordable.   Soft drinks are usually priced on similar lines, unlike healthcare products. Consumers unwilling to spend more money on healthcare products, which are occasional requirements and are often unplanned in their expenditure, tend to consider price before choosing the product. Considering the shared-cost effect, consumers look for external financial help to buy specific product, especially health care product, through insurance and other means.   When they can aid their health care expenses through insurance, they do not feel the pressure of high pricing. The Price-Quality effect plays a major role in choosing specific pharmaceutical products as it is associated with their psychology.   If consumers had earlier had good experience with certain medicines, then fluctuating or increased price will not be a deciding factor in purchasing the same product onc e again. Unique value effect that consumers experience with some treatments or medicines make the consumers less sensitive to products price because the differentiating value of the products become more important.   Most consumers prefer their health and well being to price or expenditure, when in grave need for betterment of health. Channels of different lengths and intensities may be used to reach maximum consumers and obtain large market share.   For instance, intensive channels are formed by including all possible intermediaries like agents, wholesalers, retailers, distributors etc. Whereas, exclusive channels are formed by including only one intermediary.   Intensive channels are best suitable for marketing convenience products such as soft drinks, groceries etc.   Few selective channels are used, such as only wholesalers or distributors, when reaching out to multiple retail outlets for products that consumers pay more attention before buying. Consumers tend to search f or information before buying these products.   Sales of such products are lesser than convenience products, hence including lesser intermediaries would be the best option for such products. Exclusive channels are used to market products that are highly priced; such channels are restricted to exclusive retailer in the market. Specialty products that are expensive and infrequently purchased are limited to exclusive retailers or show-rooms, and are provided sufficient after sales support.   For example, specific automobiles are available only through exclusive retailers. Unsought products are usually marketed by the company or through single channels such as contracted marketers.   These products are relatively new and are unknown to the consumers.   Hence, the company takes the responsibility of bringing the product into the market before trusting it to third-party channels.

Abortion Ethical Issue Essay Example | Topics and Well Written Essays - 1000 words

Abortion Ethical Issue - Essay Example Abortion, to the pro-life supporter, is simply without a doubt, murder. Millions of people feel that it is unethical and immoral. When you watch TV and you see stories about children that have been beaten or killed by their parents, relatives, or even by a complete stranger. People become completely upset and outraged and want to know how something like this could happen? Thousands of people are crying for those poor innocent, defenseless, unborn children. But yet, when it comes to abortion everybody is quick to say that it’s not murder because the child is not born yet. Those who are against abortion would disagree, they believe that from the moment of conception the embryo or a fetus is full of life and then consider a living being. People don’t realize how these babies are being destroyed. For instead one form of abortion is to cut out the fetus into pieces with serrated forceps before being removed. Then piece by piece is removed by a vacuum aspirator. Another form of abortion is to bring the fetus feet first into the birth canal, only to puncture its skull and sucking out the brain tissue. Then the body parts are removed being labeled as letters instead of being called what they really are. Then the remains of the fetus into plastic bags and then thrown in a dumpster to be disposed of. Then, on the other hand, you have a pro-choice supporter. They believe that women have the right to do to their body whatever she sees fit. Obviously, people will never agree on the abortion issue. They will either be Pro-Life or they will be Pro-Choice. Whatever they decide it will always be hot issues to debate-lifers believe that each human being from the time of fertilization to natural death has immeasurable dignit y and an unalienable right to life. An embryo is distinctively human life so should be provided the equivalent respect, moral status, esteem and dignity given to an infant, child or adult.  Ã‚