Product, Pricing, Channel, Promotional Strategies Essay

Product, Pricing, Channel, Promotional Strategies - Essay Example Considering the expenditure effect, consumers tend to choose alternative options if they feel the price is high and unaffordable.   Soft drinks are usually priced on similar lines, unlike healthcare products. Consumers unwilling to spend more money on healthcare products, which are occasional requirements and are often unplanned in their expenditure, tend to consider price before choosing the product. Considering the shared-cost effect, consumers look for external financial help to buy specific product, especially health care product, through insurance and other means.   When they can aid their health care expenses through insurance, they do not feel the pressure of high pricing. The Price-Quality effect plays a major role in choosing specific pharmaceutical products as it is associated with their psychology.   If consumers had earlier had good experience with certain medicines, then fluctuating or increased price will not be a deciding factor in purchasing the same product onc e again. Unique value effect that consumers experience with some treatments or medicines make the consumers less sensitive to products price because the differentiating value of the products become more important.   Most consumers prefer their health and well being to price or expenditure, when in grave need for betterment of health. Channels of different lengths and intensities may be used to reach maximum consumers and obtain large market share.   For instance, intensive channels are formed by including all possible intermediaries like agents, wholesalers, retailers, distributors etc. Whereas, exclusive channels are formed by including only one intermediary.   Intensive channels are best suitable for marketing convenience products such as soft drinks, groceries etc.   Few selective channels are used, such as only wholesalers or distributors, when reaching out to multiple retail outlets for products that consumers pay more attention before buying. Consumers tend to search f or information before buying these products.   Sales of such products are lesser than convenience products, hence including lesser intermediaries would be the best option for such products. Exclusive channels are used to market products that are highly priced; such channels are restricted to exclusive retailer in the market. Specialty products that are expensive and infrequently purchased are limited to exclusive retailers or show-rooms, and are provided sufficient after sales support.   For example, specific automobiles are available only through exclusive retailers. Unsought products are usually marketed by the company or through single channels such as contracted marketers.   These products are relatively new and are unknown to the consumers.   Hence, the company takes the responsibility of bringing the product into the market before trusting it to third-party channels.

Abortion Ethical Issue Essay Example | Topics and Well Written Essays - 1000 words

Abortion Ethical Issue - Essay Example Abortion, to the pro-life supporter, is simply without a doubt, murder. Millions of people feel that it is unethical and immoral. When you watch TV and you see stories about children that have been beaten or killed by their parents, relatives, or even by a complete stranger. People become completely upset and outraged and want to know how something like this could happen? Thousands of people are crying for those poor innocent, defenseless, unborn children. But yet, when it comes to abortion everybody is quick to say that it’s not murder because the child is not born yet. Those who are against abortion would disagree, they believe that from the moment of conception the embryo or a fetus is full of life and then consider a living being. People don’t realize how these babies are being destroyed. For instead one form of abortion is to cut out the fetus into pieces with serrated forceps before being removed. Then piece by piece is removed by a vacuum aspirator. Another form of abortion is to bring the fetus feet first into the birth canal, only to puncture its skull and sucking out the brain tissue. Then the body parts are removed being labeled as letters instead of being called what they really are. Then the remains of the fetus into plastic bags and then thrown in a dumpster to be disposed of. Then, on the other hand, you have a pro-choice supporter. They believe that women have the right to do to their body whatever she sees fit. Obviously, people will never agree on the abortion issue. They will either be Pro-Life or they will be Pro-Choice. Whatever they decide it will always be hot issues to debate-lifers believe that each human being from the time of fertilization to natural death has immeasurable dignit y and an unalienable right to life. An embryo is distinctively human life so should be provided the equivalent respect, moral status, esteem and dignity given to an infant, child or adult.  Ã‚  

Jewish History Response Paper Essay Example | Topics and Well Written Essays - 1000 words

Jewish History Response Paper - Essay Example This article effectively and efficiently handles these issues into various distinctive perspectives that are analytical and constructive in order to come up with a theoretical framework that can adequately assist in the fieldwork operations. The concept of analytic perspective adequately explores the ideal of understanding the challenges of the Jews in the United States in the last century. Through this exploration, there is an analysis of a post-ethical perspective that greatly favors voluntary over the involuntary associations. This will therefore balance an appreciation for various communities that are approved with a determination to create room for new communities plus promoting scholarly issues that incorporate solidarity through a wide scope of people with different racial and ethnic backgrounds. The post ethnic perspective will always hinder the basement of moral values and knowledge within individuals and the history of events though the operations within the past generation will detect that most of the ideas and values were at one point considered to be international and more precise on particular cultures. In the communities where ethnicity used to act as the core factor of identity, there is a crucial claim that the diversion in post ethnicity in the United States has made the American society to present distinctive challenges. Surprisingly, it is impossible to exactly trace and identify the actual period that the post ethical shift or rather conversion took place because there has always been an argument that these issues has been growing for approximately the past two decades. This article further argues that at the time an ethnic connection or rather bond is broken into a multi racial or multi ethnic integration then the historic or olden strategies that the Jewish facilitated to meet the requisites for survival of both the Judaism and

Sodium Hydroxide Essay Example for Free

Sodium Hydroxide Essay Research Question: When constant successive portions of Sodium Hydroxide are added to Acetic Acid; how do the changing amounts of Sodium hydroxide mixed with Acetic Acid in the conical flask affect the pKa of Acetic Acid? Background Research: A weak acid is defined as being an acid that does not donate all of its hydrogen ions in a solution (Neuss, 2007) A weak acid represented by HA will always be in equilibrium with its ions in an aqueous solution, for example: HA (aq) H+(aq) + A-(aq) The equilibrium constant will thus be given as products over reactants by: Ka is most commonly known as the acid dissociation constant. The pKa is just the pH of the Ka i.e. pKa = -logKa and is used as a quantitative measure the strength of a weak acid in solution. Acetic acid (CH3COOH) is a weak acid and Sodium Hydroxide (NaOH), on the other hand, is a strong base and reacts with Acetic acid (CH3COOH) to produce water (H2O) and a salt (NaCH3OO) as follows: CH3COOH + NaOH H2O + NaCH3OO A method called a Titration provides information about the behavior of acids through the pH scale. In a titration, base is gradually added until the acid reaches an endpoint or equivalence point. When the equivalence point is reached, the pH of the solution will change rapidly, because all the acid has reacted with the added base. A pH meter can be used to determine the pH of the acid throughout the titration, and can be used to determine the equivalence point. When carefully measured volumes of strong base are added to a solution of weak acid and the pH is noted, a graph can be drawn with pH on the y axis and the volume on the x axis. The graph is known as the Titration/pH curve and the theoretical pH curve of the neutralization reaction between Acetic acid and Sodium Hydroxide is provided below: Figure 1: Theoretical Titration curve of Acetic acid and Sodium Hydroxide. This picture was obtained through www.google.com/images/titrationcurve The flat portion of the titration curve before the end point (refer to figure 1) is called the buffer region. In this part of the pH scale, that the Acetic acid and Sodium hydroxide are both preset in significant concentrations and the solution resists changes in pH. In the middle of the buffer region lies the half equivalence point. Here the volume of base added is half that required to reach the equivalence point. We can determine the pKa or Ka of an acid by finding the pH when half way to the endpoint of the titration since pKa = -log Ka (refer to figure 1). A smaller Ka value suggests a larger pKa value. The larger the pKa value the weaker the acid. Base solution is added until the equivalence point is reached. Thus, to determine the pKa of Acetic acid, the amounts of base mixed with acid will vary, the pH will be measured at regular intervals which will ultimately allow the pKa to be determined. Hypothesis: In this experiment, the amount of Sodium Hydroxide released from the burette will never change. What changes, however, is how much base is in the conical flask. To begin with there will be no base but when 1cm3 of Sodium Hydroxide is added then there is 1mL of Sodium Hydroxide in the conical flask. Then when another 1 cm3 of Sodium Hydroxide is added there will be 2mL of Sodium Hydroxide in the conical flask. So what is changed is the amount of base in the conical flask and it is this amount of base that changes the pKa. Thus, I hypothesize that as the amount of Sodium Hydroxide increases, pH will gradually increase until it reaches the end point where there will be a sudden increase. Afterwards, the amount of base will overtake the Acetic acid and this would result in a plateau in the pH curve. Aspect 2 Defining Independent and Dependent Variables Table 1: Dependent and Independent Variables Independent The amount of base (Sodium hydroxide) mixed with acid. In other words, the volume of NaOH dropped into the acid is controlled but what is changed is the amount of base in the conical flask. (1 cm3 will always be followed with 1 cm3, there will be no change in how much you put in each time; what changes is how much acid there is in the beaker) Dependent The pH of the solution Controlling Variables Table 2: Variables and Methods of Control Type Variable Method of Control Controlled The volume of the Acetic acid will be controlled 20 cm3 of the Acetic acid will be measured out using a Mohr pipette and then carefully released into the conical flask The pressure under which the experiment is carried out. All experiments will be conducted standard laboratory conditions, which means at 1atm pressure The Temperature under which each experiment is conducted. All experiments will be conducted in the same room within quick succession. The amount of base added to conical flask each time Successive portions of 1 cm3 of NaOH will be added to the conical flask until it reaches the endpoint Human judgment errors The person conducting the experiment must read from the burette in which holds the NaOH. By using the same person for each experiment- the error of judgment will be kept constant. Aspect 3 Materials and Equipment List (enough for 1 titration including the rough titration) 1 x 50 +/- 0.05 cm3 Burette 1 x Burette Stand and clamp 1 x funnel 1 x 100 +/-0.050 cm3 Conical flask GLX pH probe 1L Distilled Water 1 x 20 +/- 0.020 cm3 Mohr Pipette 50 cm3 of Acetic Acid concentration of approximately 0.1mol dm -3 100 cm3 Sodium Hydroxide solution 0. 1mol dm -3 Safety Glasses White Paper Graph Paper Pen Pencil, for drawing the Graph Rubber Gloves (in case of glass breakage) 1 x White tile 1 x Standard Bulb 50 cm3 bottle of Phenolphthalein indicator (only 4 drops are required) Paper towels (for cleaning) Figure 2: Conical Flask Figure 3: Burette Figure 4: Mohr Pipette These pictures were all obtained from www.google.com/images General Method 1. Before commencing this experiment it was made sure that all involved in the experiment were wearing the safety goggles and a lab coat to avoid risk of injury (refer to table 3) 2. The Titration was set up as follows, with the clamp holding the burette and the funnel at the top of the burette. The conical flask should be placed on a white tile underneath the burette. The burette should be clamped so that its tip is within the conical flask but above the surface of the solution. Figure 5: Titration set-up 3. The burette was then rinsed with distilled water to ensure that it is clean and to avoid errors 4. Usually experimenters cannot reach the top of the burette when its placed on a lab bench, so as a result, the burette and the burette stand were placed on the ground and Sodium Hydroxide was carefully poured to the first digit on the top of the burette (usually 0) via the funnel. The initial reading of the burette was then recorded in the results table, refer to table 3. Afterwards, the burette was returned to its original position on the top of the bench 5. The Mohr pipette was then checked for chips and cracks and was rinsed several times to ensure accurate volume measurements 6. Afterwards, the Mohr pipette was used to collect 20 cm3 of acid (Please refer to the Using Mohr pipette method) and the acid was then poured into the conical flask 7. Immediately following, the GLX pH probe, refer to GLX probe method, was adjusted and the head was placed in the acid, the pH of the initial acid was recorded in the results table, refer to table 3 8. 2 drops of Phenolphthalein was then added to the acid. The Phenolphthalein is an indicator which means it turns pink when base is added, an indication of endpoint would be that the liquid in the conical flask turns pink 9. To begin with, a rough Titration was be done to estimate the endpoint 10. In a rough Titration the tap was opened, and the base was simultaneously released into the conical flask until the liquid turned pink in which the tap was closed. When the liquid turned pink the final pH was recorded in the results table. Also record the final reading of the burette. The Rough Titration is only an indication and so should not be used in data analysis. 11. After the Rough Titration, the solution in the conical flask was discarded in the sink. Since the products were neutralized solutions of common salts they can safely be disposed of down the sink. 12. The conical flask was then washed with distilled water and 20 cm3 of Acetic acid was then poured into it via the Mohr pipette. And immediately following this, the GLX pH probe was placed inside the acid. Sodium Hydroxide was also then poured into the burette, using the method discussed in point 4, to top it up 13. The titration was then initiated, and successive portions of 1 cm3 of Sodium Hydroxide were added to the conical flask. After each addition, the burette and pH readings were obtained and recorded. If the person doing the experiment is right handed, then their right hand should be used to open and close the tap to allow Sodium Hydroxide to drip out and their left hand should be used to swirl the solutions in the conical flask. Swirling is important as the pH may drift until a completely homogenous solution is achieved. The same principle applies to left handers, except they would of course use their left hand instead of their right hand to release the NaOH. 14. The Titration was continued until the pH reached 12, the final burette reading was also recorded 15. This titration process (steps 11-14) was repeated another two times, allowing more reliable results. 16. After the Titration the benches were wiped down using paper towels, the solution was discarded in the sink and the glassware was placed in the designated container. Hands were washed before leaving the laboratory. 17. By the results gathered, a Titration curve can be drawn. The pH would simple be on the y axis while the volume of the base would be on the x axis. The pKa can be determined by finding the pH halfway to the endpoint of the Titration curve. GLX pH probe method: 1. The probe was first turned on and then pH probe section was plugged in at the top. 2. The pH probe section was then placed into the Acetic acid 3. Automatically, a pH reading appeared on the screen 4. When enough data was collected the recorded was stopped and the probe was unplugged 5. The GLX pH probe was then plugged into a laptop to export the data to the computers hard drive Using Mohr Pipette method: 1. The standard bulb was attached to the end of the pipette by carefully fitting the bulb at the end of the pipette 2. The pipette tip was then placed below the surface of the liquid and the bulb was squeezed to draw the liquid up. 3. The volume of the Acetic acid in the pipette was determined by reading the meniscus of the pipette 4. The pipette was then held above the conical flask, and the bulb was released to release all the liquid into the conical flask Table 3: The results table pH recorded Rough Titration Volume of Sodium Hydroxide added Amount of base in the conical flask (burette reading) 1st Trail 2nd Trail 3rd Trial Initial burette reading (cm3) 1 cm3 1 cm3 Final burette reading (cm3) 1cm3 2 cm3 Volume of Titration (cm3) 1cm3 3 cm3 1 cm3 4 cm3 1cm3 5 cm3 Note: The purple shaded region is the rough Titration. The volume of Sodium Hydroxide added each time will always be 1 cm3 but the Amount of base in the conical flask will change. Also, the patterns in this table should be continued until the Amount of base in the conical flask is at least 30 cm3. The pH will be recorded via the GLX data probe. Safety Precautions Table 4 : The risks involved in the experiment and safety precautions to reduce the risks Name Risk Precautions Sodium Hydroxide Can cause serious burns, however the 0.1 concentration of Sodium Hydroxide cannot cause harmful burns unless excessive amounts of it are poured on the skin. Harmful by ingestion and skin contact. Safety Glasses are needed to reduce the risk of injury if a spill occurs. Avoid skin contact with Sodium Hydroxide as well as ingestion. Acetic acid Causes burns, however the 0.1 concentration of Acetic acid cannot cause harmful burns unless excessive amounts of it are poured on the skin. Harmful by ingestion and skin contact. Safety Glasses should be worn the entire time to reduce the risk of injury. Gloves and Lab coat should be worn to avoid skin irritation. Avoid skin contact with Acetic acid. Glass wear Breakages can cause cuts and serious chemical spills Wearing rubber gloves make sure that all broken glass is disposed of appropriately. The burette should also be handled very carefully as it is very fragile. Spillage of Sodium Hydroxide or Acetic acid Can cause serious burns Wash any spills copiously with water BIBLIOGRAPHY * Volumetric analysis. 4 Feb 2009 http://www.uwplatt.edu/chemep/chem/chemscape/LABDOCS/CATOFP/measurea/volume/pipet/pipet4.htm. * Acid-base titrations. Wikipedia. 4 Feb 2009 http://en.wikipedia.org/wiki/Acid-base_titration. * pKa and LogP Measurements. 4 Feb 2009 http://www.raell.demon.co.uk/chem/logp/logppka.htm. * pKa of a weak acid. 4 Feb 2009 http://209.85.173.132/search?q=cache:E6yRz3RiHlwJ:www.profpaz.com/Files/chem102/Exp_10.pdf+%22volume+at+equivalence+point%22hl=enct=clnkcd=1gl=au. * Neuss, Geoffrey. Chemistry . London: Oxford, 2007. * Neuss, Geoffrey. Chemistry For the IB diploma. London: Oxford, 2007. Cited using http://citationmachine.net/index2.php

Mis Education of the Negro :: essays research papers

Long before the Civil War the mis-education of Negroes began. Missionaries were sent south to teach freed slaves and schools began to form. Rather than help the Negroes develop they instead set out to transform them into what they wanted them to be, allowing them to learn what they wanted them to learn. Freed men who considered themselves well educated taught other freed men, but had no curriculum other than that made by whites for whites educating Negroes away from there history. Negroes were left out of all educational curriculum except to condemn them or portray them as savages. Whites were tough to hate Negroes and Negroes were taught to feel inferior to whites. Negroes were not allowed there rightful place in Science not telling students that ancient Africans knew sufficient science. Not telling them about how they made poisons for there arrow heads and mixed colors to create paint. They left out Negro inventors altogether often claming there inventions as there own. Negroes were never taught about what they brought over from Africa, there ideas or there influences. Nothing was taught about African language and in literature the Africans were never mentioned. Negro doctors were taught that they were carriers of germs such as syphilis and tuberculosis which began as a white man diseases, but because they had not developed a immunity to theses diseases yet in became wide spread among the Negro community . Negro lawyers were taught that they belonged to the most criminal element in the country. The Supreme Court permitted the judicial nullification of the 14th and 15th amendment. In history the Negro was portrayed as having no thought and nothing to contribute. Mis Education of the Negro :: essays research papers Long before the Civil War the mis-education of Negroes began. Missionaries were sent south to teach freed slaves and schools began to form. Rather than help the Negroes develop they instead set out to transform them into what they wanted them to be, allowing them to learn what they wanted them to learn. Freed men who considered themselves well educated taught other freed men, but had no curriculum other than that made by whites for whites educating Negroes away from there history. Negroes were left out of all educational curriculum except to condemn them or portray them as savages. Whites were tough to hate Negroes and Negroes were taught to feel inferior to whites. Negroes were not allowed there rightful place in Science not telling students that ancient Africans knew sufficient science. Not telling them about how they made poisons for there arrow heads and mixed colors to create paint. They left out Negro inventors altogether often claming there inventions as there own. Negroes were never taught about what they brought over from Africa, there ideas or there influences. Nothing was taught about African language and in literature the Africans were never mentioned. Negro doctors were taught that they were carriers of germs such as syphilis and tuberculosis which began as a white man diseases, but because they had not developed a immunity to theses diseases yet in became wide spread among the Negro community . Negro lawyers were taught that they belonged to the most criminal element in the country. The Supreme Court permitted the judicial nullification of the 14th and 15th amendment. In history the Negro was portrayed as having no thought and nothing to contribute.

PCI DSS and the Seven Domains Essay

1. Identify the touch points between the objectives and requirements of PCI DSS and YieldMore’s IT environment. The objectives and requirements for PCI DSS compliance is the same for every business wanting to accept credit card payments. There are 6 control objectives with 12 requirements. Control Objectives PCI DSS Requirements 1. Build and Maintain a Secure Network 1. Install and maintain a firewall configuration to protect cardholder data 2. Do not use vendor-supplied defaults for system passwords and other security parameters 2. Protect Cardholder Data 3. Protect stored cardholder data 4. Encrypt transmission of cardholder data across open, public networks 3. Maintain a Vulnerability Management Program 5. Use and regularly update anti-virus software on all systems commonly affected by malware 6. Develop and maintain secure systems and applications 4. Implement Strong Access Control Measures 7. Restrict access to cardholder data by business need-to-know 8. Assign a unique ID to each person with computer access 9. Restrict physical access to cardholder data 5. Regularly Monitor and Test Networks 10. Track and monitor all access to network resources and cardholder data 11. Regularly test security systems and processes 6. Maintain an Information Security Policy 12. Maintain a policy that addresses information security 2. Determine appropriate best practices to implement when taking steps to meet PCI DSS objectives and requirements. The best way to implement best practices is following the requirements. Some of the requirements listed above read like a guideline i.e. not using vendor supplied default passwords. Obviously you would want to make your own strong password that would be difficult to guess. 3. Justify your reasoning for each identified best practice. The justification for best practice is you want to make the credit card information as secured as possible. The company will be handling the income of people and if something goes wrong and people get access to the information the business will go under. No potential customer will want to do business with them. 4. Prepare a brief report or PowerPoint presentation of your findings for IT management to review. In order to better serve their customers, YieldMore wants to begin accepting credit card payments. In order for the company to begin the process of accepting credit cards it must first be PCI DSS compliant. PCI DSS is an information security standard. So the company has meet six objectives and each of those objectives has requirements that must be met to be compliant. The first objective is to build and maintain a secure network. Two requirements must be met in order for that objective to be met. First is to install and maintain a firewall configuration to protect cardholder data and do not use vendor-supplied defaults for system passwords and other security parameters. The second objective is protecting cardholder data. Two requirements are needed to meet that objective. Protect stored cardholder data and encrypting transmission of cardholder data across open, public networks are the requirements for the second objective. The third objective is to maintain a Vulnerability Management Program with using and regularly updating anti-virus software on all systems commonly affected by malware and developing maintaining securing systems and applications requirements. Implementing a strong access control measure objective would be easy to achieve. The requirements for the fourth objective is restricting access to cardholder data by business need-to-know, assigning a unique ID to each person with computer access, and restricting the physical access to cardholder data. The fifth objective is to regularly monitor and test networks. Tracking and monitoring all access to network resources and cardholder data is the first requirement. Regularly testing security  systems and processes is the other requirement. Maintaining a policy that addresses information security is the only requirement for the final objective, maintain an Information Security Policy. Once all these objectives are met then the company would be PCI DSS compliant.

Eulogy for Fritz Haber

â€Å"During peace time a scientist belongs to the world, but during war time he belongs to his country†-Fritz Haber Here lies the ashes of the famous chemist Fritz Haber and his first wife Clara. Fritz had a heart attack and managed to recover, but not fully. He died of heart failure on January 29, 1934 at the age of 65. This â€Å"Father of Chemical Warfare† is known for developing and deploying chlorine and other poisonous gases, the development of gas masks with absorbent filters, and trench warfare in World War 1.Even though he was too old to enlist in military service, this scientist was given the rank of captain. He was most known for the Haber process (the reaction of nitrogen fixation to industrially produce ammonia), the Haber-Weiss reaction (a reaction in cells that creates oxidative stress), and the development of several fertilizers and explosives. He was also given the Nobel Peace Prize in 1918 for synthesizing ammonia for fertilizers and explosives. In 18 98 Haber published a textbook on Electrochemistry, which was based on some lectures he gave.In 1905 he had published his book on the thermodynamics of technical gas reactions, in which he recorded the production of small amounts of ammonia from N2 and H2 at a temperature of 1000 ° C with the help of iron as a catalyst. This German chemist was proud of his work even when no one, including his family, stood with him. Clara and his first son later committed suicide because of the shame in what Haber did in chemical warfare, but even the lack of faith in his family didn’t slow him down. He will be dearly missed, but always remembered.